# identity.md

## Organization Overview
- **Company Name:** Swimco
- **Mission:** To provide a wide range of swimwear for women, men, and kids, offering the finest selection in Canada, curated for comfort and fashion, and serving as trusted swimwear experts committed to customer satisfaction.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1968. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Corinne Forseth (Founder, 1968). Current leadership details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on resilience, family values, and a strong commitment to customers. (Source: [Our Story](https://swimco.com/pages/our-story))
 
## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retailer specializing in swimwear for women, men, and kids, offering free shipping on orders over $99.
- **Location(s) and Geographic Presence:** Primarily serves customers across Canada.
- **Key Partnerships and Affiliations:** Details forthcoming.